Knowing your target and developing a powerful technique to evoke customer involvement with meaningful content are the keys to creating Valentine’s Day buzz.From social media promos to SMS campaigns and more, there is a range of Digital marketing techniques you can use to surprise, thrill, and drive sales during this Valentine’s Day season.
Here are some Valentine’s Day marketing ideas to help you spread the love to your clients this February.
1) Use SMS to provide customers with exclusive discounts.
Send your existing customers some love by sending them a conversational text message with a special discount offer on chosen Valentine’s Day-themed products, specific product categories, or the entire store.
While you can send this message in a variety of methods, SMS marketing is becoming more popular as a way to engage clients with timely offers; in fact, SMS open rates are as high as 98 percent!
Don’t know where to begin? YotpoSMSBump has a variety of themes for sending Valentine’s Day SMS or MMS messages. There’s even a template to convince clients to show their dogs some love, so you don’t have to limit yourself to messaging for couples.
Are you looking for more SMS marketing ideas? YotpoSMSBump’s Valentine’s Day SMS Marketing is worth a look.
2) Hold a social media contest to encourage participation.
The Body Shop’s #SendingAKiss contest took advantage of Galentine’s Day by encouraging Instagram followers to send in photographs of themselves kissing a pal. For themselves and their “Galentine’s,” the winner received a gift bundle of recently released fruit-scented lip balms.
They also asked followers to “deliver” the kiss to friends who are likely to be tagged in the images, which was a great move. They were able to reach new, relevant audiences without wasting valuable resources as a result of this change.
3) Use user-generated content (UGC) for cross-channel marketing.
Dunkin’ Donuts has a reputation for constantly producing excellent user-generated content marketing services.
They are well aware of how dedicated and passionate their consumer base is, and they take advantage of it regularly.
Customers competed in a “Dunkin’ Love” Instagram contest, streamed on Facebook Live, and had Snapchat Geofilters at certain Dunkin’ shops on Valentine’s Day.
On the big day, Dunkin’ was able to incorporate user-generated material across several media thanks to this technique.
4) Create a social media campaign that is interactive.
For Valentine’s Day, everyone enjoys a small gift, and Tiffany & Co. included one in their UGC marketing campaign, “The Tiffany Tattoo Shop.”
Tiffany’s established a mini-site where customers could choose and modify a “tattoo” that could be used as an Instagram sticker. Each design was inspired by a traditional tattoo style, and Tiffany’s encouraged customers to make their own and share it using the hashtag “#BelieveInLove.”
Not only did Tiffany’s receive a slew of adorable, stylized, and branded customer images, but each customer and fan also had an interactive experience with the brand and received their own personal creation to “take home.”
5) Use heartwarming video material to appeal to customers’ emotions.
Valentine’s Day may be the biggest revenue generator for online dating services like eHarmony. People all across the world are looking for love, and dating sites have gone from being frowned upon to becoming the social standard for millennials.
eHarmony Australia’s UGC Valentine’s Day marketing campaign took an endearing turn. If you watch the video below, you’ll instantly understand what we’re talking about.
As you can see, eHarmony polled children to find out how they felt about Valentine’s Day. They perfectly captured the essence of what it means to spend quality time with those you care about the most.
6) Use social media to celebrate many types of love.
Nina Ricci designed the #MyBestValentine campaign after seeing the power of women celebrating the day together rather than the normal burden of finding a date.
Nina Ricci is asking customers to send in photographs and videos of their best friends with their perfume, which will then be featured on their social media marketing services sites. Brands can establish campaigns by gathering influential UGC centred on friendship, family, pets, or even self-love.
7) Increase authenticity by displaying customer images.
MeUndies started an Instagram campaign in which couples were asked to post images of themselves wearing matching underwear sets with the hashtag #MatchMeUndies. All of the adorable prints, as well as the different, amusing, and romantic pictures, contributed to an entertaining and sweet photo campaign.
Your loyal members will feel loved and treasured if you emphasise urgency and exclusivity, which is how most people like to feel on Valentine’s Day.
9) Encourage clients to share the love by referring others.
best digital marketing services in USA, so use them to your advantage for Valentine’s Day marketing. Give customers extra referral points, items, incentives, or discounts in exchange for sharing deals with their friends and family.
The more avenues you give customers to spread the word, the more new customers you’ll get. Yotpo Loyalty & Referrals allows users to share referrals across many platforms, including email, social media, and others.