Attractive Logo Design and Branding
Think your logo is your brand or is it your identity? Well, you are mistaken. Logo design and branding have different roles. There are many who suppose that a brand only consists of a few elements – several colours, a logo, some fonts and a catchphrase. At JKM GLOBAL we take special care of your logo design and branding.
Our Logo Design, Branding & Corporate Identity process
There is no denying the fact that client plays the most significant part in logo creation, principally because you want to radiate their values and what they trust. We begin by researching our client; asking in depth questions, learning as much as possible about what they want to convey through their brand. These elements need to be factored in the logo design.
It is important to understand what the customers feel about a company. Once we are familiar with their audience, we have ideas to morph into their logo.
It is important for the professional to know and understand the client’s competitor. We find out who is already out there and what they are doing, to set ourself apart.
The designers need to know how a logo should be broadcasted. If you are an online-based company we need to utilize different colour schemes, or black and white might be preferable for those who frequently need to photocopy essential documents.
We discuss with the client to understand their needs. After we finish sketching some drafts, we show our clients say about five of our best pieces, and make sure that nothing similar is floating around the market. Our experts try to keep things simple for the client to narrow it down.
The designers need to know how a logo should be broadcasted. If you are a online-based company we need to utilize different colour schemes, or black and white might be preferable for those who frequently need to photocopy essential documents.
Well, this is not always necessary as this part is generally handled by the client. We however, try to give suggestions on what could add or how they can change it with simple adaptations to make a brand that will last under any circumstances.
Refining the logo for the company is a lengthy step. We would add colour and fine details. We allow the client to even test run the new logo—depending on its use—to view how it fares in the “real” world.