Throughout this year, the world has witnessed a devastating sort of coronavirus outbreak. It has influenced the way we live, work, and shop significantly. People choose cellphones to search for services or products and place orders online while fighting the COVID-19 pandemic. As a result, retailers and eCommerce owners have developed specialised mobile apps in response to their clients’ shifting purchasing patterns.
The coronavirus outbreak has impacted the majority of brick-and-mortar stores and superstore operators. Customers prefer to shop online while adhering to the social separation and lockdown regulations. Many retailers and brick-and-mortar store owners have already migrated to eCommerce to navigate such turbulent waters. The majority of online buying is done on smartphones, which can be used to create an eCommerce app.
The phrase “OK, Google” is a household catchphrase all around the world. Siri and Alexa, on the other hand, have come a long way in recent years. With the integrated voice-based shopping capability, the user’s voice can do wonders in the eCommerce mobile app, from search to shopping. Several eCommerce companies have already integrated speech into their mobile apps. We can expect this trend to continue in 2021, when more brands make voice shopping available to their customers. Voice-based transactions are expected to expand to $40 million by 2022, according to a report by OC&C Consultants.
Use of augmented reality and virtual reality
In mCommerce, augmented reality (AR) and virtual reality (VR) are new technologies that can provide shoppers with an immersive experience. For a better purchasing experience, the eCommerce website development services business can add AR-based elements into the app. An AR feature, for example, can help an apparel brand’s clients determine whether the cloth they’ve chosen suits their personality.
Similarly, virtual reality technology may demonstrate the functions of any product or piece of equipment in a fun and participatory way. Both of these technologies have the potential to attract a large number of individuals and, as a result, improve product sales.
Omnichannel Experiences Have Arrived
Various eCommerce businesses choose a seasoned android app development agency california to create apps for the most popular platforms, Android and iOS. If you run an eCommerce business, you have the option of developing an eCommerce app for iOS and Android or creating a cross-platform software that works on both Android and iOS.
Customers require omnichannel experiences, which eCommerce organisations must supply. According to the Harvard Business Review, 73 percent of customers prefer to purchase across several channels, and an app can deliver a consistent experience across all channels.
Whether it’s an eCommerce app for Android or iOS, hackers see it as a soft and vulnerable target for stealing users’ personal and financial information. Furthermore, mobile fraud and scams have grown in popularity over time. According to credit union research, mobile devices account for 65 percent of all fraudulent transactions.
Cyber-attacks and instances of mobile fraud continue to rise year after year, and 2021 is no exception. Though no platform is completely immune to cyber-attacks, the mobile app development company USA can incorporate robust security features such as two-way authentication and fingerprint scanning in the eCommerce app for iOS or Android.
Chatbots have been improved.
The revolutionary AI (Artificial Intelligence) technology is rapidly gaining traction in the business world. AI-powered chatbots are built into business websites and enterprise apps. They are capable of handling tens of thousands of queries at once and interacting with customers in a human-like manner.
Chatbots can work around the clock to ensure maximum customer satisfaction. Several eCommerce platforms intend to incorporate chatbots into customised eCommerce apps in 2021 and beyond. In the coming years, we will see the rise of advanced chatbots and engaging customer experiences with quick resolution of queries.
Social Commerce should be integrated.
Before purchasing various items, shoppers nowadays tend to ask their friends, relatives, or acquaintances on social media platforms. Social commerce, which combines the social media and eCommerce sectors, is a key eCommerce trend to watch in 2021. Whether it’s finding the best deals or soliciting feedback, social media channels can make it easier to get all of the information you need.
Shoppers can easily purchase products by following the links provided on their preferred social media marketing agency USA. As one of the hottest eCommerce market trends in 2021, we can certainly expect social commerce to be integrated into the eCommerce app. Integration of social media and related features can help the eCommerce app succeed.
Mobile-based online shopping is becoming more popular by the day. This pandemic era has significantly increased the number of smartphone users who search for and order products online, and this trend is expected to continue in 2021. If you own an eCommerce business, all you need to do is create an eCommerce app with all of the features you need to expand your business exponentially. All of the trends mentioned here will be useful in developing such a sophisticated app.