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In an ever-changing digital landscape, achievement in business can at times depend on what you do (or don’t do) to publicize your company online. The digital marketing strategy for your business is decided depending on the scale of your business. At JKM-Global we accept the truth that a digital marketing strategy is essential to take advantage of the growing market opportunities.

Reasons why you need a proper marketing strategy

  • To have a powerful online value proposition
  • To know your online market share
  • To have a clear strategic goal
  • To avoid wasting money and time through duplication
  • To be agile enough to stay ahead
  • To avoid being disintegrated

Are you one of the companies that don’t have a digital strategy yet?


Start with a marketing plan defining the transformation necessary. Subsequently, following the agreement, build an integrated digital plan which is part of the marketing plan on the whole.

Digital marketing strategy quick guide


A successful digital marketing strategy will help you take the exact decision to make your company unbeatable online. A process model that provides a structure, that gives a logical series to follow and guarantees inclusion of all key activities of strategy development. We recommend a varied planning approach.

marketing strategy

How to Build a Comprehensive Marketing Strategy


Build your buyer personas

For any marketing strategy be it offline or online; it is important that you know who you’re advertising to. The best digital marketing strategies are built upon thorough buyer personas. A buyer persona refers to your ideal customer(s). This can be created by surveying, researching and interviewing your business’ target audience.

Identify your goals

No matter what your overarching goal is, you need to be familiar with how to measure it. Now, how you weigh up the value of your digital strategy depends on your type of business. It’s however, essential to ensure you’re able to assess. JKM-Global can help you find out the metrics and help you adjust your strategy in the future.

Evaluate your digital marketing

At JKM-Global the experts consider your available digital marketing assets to incorporate into your strategy. The earned, owned and paid media framework helps to label the digital channels that you’re already using. Hire us to evaluate your existing digital marketing channels and assets.