Pay Per Click (Adword Marketing)
An external marketing effort that involves a paid placement is referred to as a Paid Media. It includes PPC advertising, display ads and branded content. This is a vital component of revenue growth and brand alertness for online businesses. Paid media is very similar to conventional marketing, whereby you pay a third party to relay your message to other individuals.
It’s imperative to re-examine a selection of ad platforms recurrently to make sure that you are reaching online audiences.
For some users, an endorsed post will be their first public relations to your business or brand. Whether yours is a new venture or already well established, the chance to spread your brand as extensively as feasible should be the top purpose.
At the outset, this might appear redundant. The major strengths of web marketing and social media are that they allow you to stay away from the typical pitfalls of paid publicity. However, paid media has a valid usage and can work in cycle with earned and owned media to help an online business grow.
The results of your paid content will be easier to track as compared to organic content. Social media providers habitually provide statistics on how many views, shares and clicks your paid content receives.
Define client information & business goals along with all required information to properly complete discovery process.
Create baseline for current website PPC performance based on analytics, landing pages, and current campaign statistics
Define potential target keywords based on business goals outlined in the Project Brief and opportunities found in the PPC Audit.
Define Paid Search, Display, and Remarketing campaigns along with ad copy, landing page recommendations, targeting methodologies and recommended budget.
Document measurable short-term and long-term goals to evaluate campaign performance
Adjust website text based on the Content Strategy to reflect the keywords targeted in the Keyword Research document.
Implement edits to the website code based on the On-Site Strategy. This includes changes to page elements like meta information, canonical tags, no-follow links, and internal links. It also encompasses revamping sitewide elements like a domain’s robots.txt file, sitemap, Google Analytics account, and the domain’s connected Google Webmaster Tools account. It can even go so far as to involve changes to social media strategy.
Change bids, ads, and landing pages based on short term performance indicators (daily or every few days)
Make global changes to the campaign based on trends that are identified over time (weekly or biweekly)
Define client information & business goals along with all required information to properly complete discovery process.
Comprehensive overview of campaign and adjustments to the project plan based on the results achieved.
